Love, Bonito was founded in 2010 by Viola Tan, Velda Tan and Rachel Lim. By coming together, they wanted to bring online shopping to a whole new level and aim for Love, Bonito to be one of the fore-runners in Asia’s online fashion scene.
Despite being a young start-up, the owners believe that it is never too early to start philanthropic activities. Since 2012, Love, Bonito has donated apparels to university students running charity drives and more notably, The Salvation Army. Furthermore, she is committed to donate part of her profits to a charity of her choice annually.
Love, Bonito is not enjoying much love of late with significantly reduced visitor traffic to its shopping site. Its updates on FaceBook and Twitter have been rather dismal and infrequent for the past year- they should seriously spend time strategizing on ways to nurse their social media accounts back to health. It opened a physical guerilla storefront in the Orchard shopping area to strong crowds in Dec 2015, so we are quietly hopeful.