Living up to the digital age, Dressabelle uses cutting-edge analytics technology to optimize the shopping experience. Dressabelle also has in place, forums and online live chats to communicate with customers in real-time.
Today, Dressabelle is more than a fashion label. It is transformed from a fashion house to a lifestyle brand, with capabilities in product marketing, social media, online marketing, content creation and brand endorsements. In 2012, Dressabelle was one of the top 10 most searched online shops in Singapore.
Dressabelle has also established itself within Singapore and Malaysia, and is in a expansion phase within South-East Asia.
Singapore e-tailor Dressabelle has achieved a certain measure of success expanding into Indonesia, yet shoppers seem to be getting less satisfied with the level of service received. Scaling up with care is a requisite it must learn to recognize for long term sustenance.