Blue Nile

Blue Nile was founded in Seattle on a simple premise: shopping for engagement rings shouldn't be a mystery. We work hard to simplify the buying process, empower and educate our customers and, ultimately help them make a purchase they will cherish for a lifetime.

Thousands of couples around the world have trusted us over the years with their most important memories. As the largest online diamond retailer, we have the highest standards in the industry, offering both exceptional quality and extraordinary value.

Quality. Enduring value. Respect for our customers. At Blue Nile, we've built our company on these principles. You'll find expert help at every turn, the finest diamonds and jewellery in the world, and hassle-free shipping and returns.

Since 1999, we've helped turn moments into memories. Be part of it.

(Write-up and images courtesy of Blue Nile)

411 First Avenue S., Suite 700 Seattle, Washington 98104

WEBSITE (diamond inquiries) (jewellery inquiries) (order status and merchandise returns inquiries)

US Toll: +1-206-336-7900

Editor's Note

While Blue Nile booked an increment in revenue to the tune of $473 million for the year 2015, net profits fell to $9.7 million. A survey of independent online reviews also indicate a possible drop in shopper confidence. Time to arrest that decline.